Paul Goodwin headshot

Paul is Emeritus Professor of Management Science at University of Bath. His is aimed at designing forecasting software that will provide support to managers in their use of judgment so that these problems are reduced and greater forecast accuracy can be achieved. The second theme of his research is a broad theme which includes providing support to managers facing decisions involving multiple objectives and integrating scenario planning with multiattribute decision methods.


When forecasting, people seem less willing to believe what a sophisticated computer algorithm is telling them—even if there is clear evidence that the computer’s predictions are more accurate...Full Article »