Possibly as a result of increasingly competitive customer experience efforts in other markets, customers now expect a more personalised service from their banks than ever before, and one with more assurances that they are getting the best deal. The recession has not only made the customer more cautious when it comes to investment – regulators have also taken on a more involved and stringent route approach to oversight. Financial Services are therefore relying more on the benefits of Big Data to help them move forward. But is the market coping? From resourcing to security, there is more than enough to be concerned about...
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