Magda Griffiths

Senior Product Manager
Gumtree/Ebay

Check out the incredible speaker line-up to see who will be joining Magda.

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Conference Day Two: Wednesday, 14th August 2019

Wednesday, August 14th, 2019

1:40 PM How Gumtree Are Using New Age Technologies To Improve Risk Management and Customer Experience

Gumtree are strengthening their services through the adoption of artificial intelligence solutions. Magda will outline here the integration of predictive messaging enabling efficient customer communication as well as fraud detection enabled through machine learning.

Balancing a customer centric outlook with achieving business objectives
How engineering predictive messaging is bettering the customer experience on our platform
Fraud prevention: Machine learning to understand and predict common behavioural patterns
AI and automation in quality assurance
Data analytics for efficient marketing and reengagement
The shortfalls of data learning components