Sometimes, when embarking on Digital Transformation or Disruption, we can be like magpies; attracted to the new and shiny thing. It can be all too easy to “buy the tech” – to go for the new and shiny systems or platforms – and expect the business to follow. The challenge that many organisations face is to make sure that the change in activity is matched and driven by the change in culture and expectation. Join Jethro as he talks about the change journey in a traditional business, including:
Situational Honesty – the importance of an accurate map of the world, keeping your customer in mind
Consistency – the importance of not trying to boiling the ocean, and keeping the lights on; and the truth about carrots and sticks
Stages and Influence – the importance of managing up, across, and down; controls and measures; and realistic transformation and growth
Check out the incredible speaker line-up to see who will be joining Jethro.
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