Jethro Grainger-Marsh

Head of APAC Digital, Marketing and Sales Alsco

Conference Day One: Tuesday, 26th March 2019

Monday, March 26th, 2018

12:00 PM Change In Motion – Case Study of Cultural Change in Sales and Marketing

Sometimes, when embarking on Digital Transformation or Disruption, we can be like magpies; attracted to the new and shiny thing.  It can be all too easy to “buy the tech” – to go for the new and shiny systems or platforms – and expect the business to follow.  The challenge that many organisations face is to make sure that the change in activity is matched and driven by the change in culture and expectation. Join Jethro as he talks about the change journey in a traditional business, including:

  • Situational Honesty  – the importance of an accurate map of the world, keeping your customer in mind
  • Consistency – the importance of not trying to boiling the ocean, and keeping the lights on; and the truth about carrots and sticks
  • Stages and Influence – the importance of managing up, across, and down; controls and measures; and realistic transformation and growth

Check out the incredible speaker line-up to see who will be joining Jethro.

Download The Latest Agenda