26 - 27 March, 2019 | Novotel Sydney Central, Sydney, Australia
Simona Turin, Executive General Manager Customer Acquisition and Revenue Management at Xero

Simona Turin

Executive General Manager Customer Acquisition and Revenue Management

Check out the incredible speaker line-up to see who will be joining Simona.

Download The Latest Agenda

Conference Day Two: Wednesday, 27th March 2019

Wednesday, March 27th, 2019

9:50 AM Panel Discussion: Utilising New Ways of Working to Create Better Assets, Faster

There is now a need for business to respond, create and innovate quicker than ever before. New ways of working offer a strategy for doing this by steering the organization away from traditionally siloed structures and towards the establishment of a collaborative community capable of co-creating for the greater good of the organization. In this session panelists will discuss:

  • What does ‘new ways of working’ mean within your organization? 
  • How to bring likeminded staff together and create a space for them to collaborate
  • The benefits received by the entire organization from adopting new ways of working 
  • Potential of this approach to improve organizational efficiency and culture 


2:00 PM Xero Case Study: Leveraging Partnerships to Innovate Products and Accelerate Business

Xero has embarked on a massive journey of self-disruption. In order to provide a better value proposition to businesses and customers Xero is moving from being solely an accounting solution to an entire business platform: #Beautifulbusiness. The ability to make this transition has been attributed to creating an extensive ecosystem of partners who’ve widened the capabilities of the business. In this session Simona will discuss:

  • How taking advantage of partnerships has enabled Xero to better innovate in-house
  • How Xero overcame initial resistance and guided engineers through the process of ‘letting go of doing it all’ in-house
  • The Business model evolution which has gone hand in hand with this transition