Jane Cook

Vice President for Marketing and Product Development, Global Commercial Services American Express

MAIN DAY TWO February 26th

Wednesday, February 26th, 2020

10:45 AM USE CASE Turning the Titanic: AmEx’s Customer Centric and Agile Approach to Digital Transformation

  • Historically, priorities and subsequent roadmaps were opportunistic capitalizing on adjacent investments and focused on economies of scale for the enterprise.
  • A shift in business strategy, afforded us the opportunity to engage in customer-centric agile delivery
  • This customer-centric approach enabled us to apply agile throughout the product delivery life-cycle

Check out the incredible speaker line-up to see who will be joining Jane.

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