of big data and analytics to evolve mobile and cross-channel strategies. Ash oversees analytics, modeling, insights and reporting across all PCH business including Commerce, Digital Entertainment and Liquid. Ash is a 20-year veteran in the Analytics industry and has a deep passion for creating breakthrough and visionary analytics / analytic products which have changed how business is done across Retailing, Advertising and Digital Marketing. Prior to joining PCH, he was SVP, Global Head of Research & Analytics at the NPD Group and founded two successful Analytics startups. He has a Bachelor of Science in Math / Statistics, an MBA in Marketing and Bachelor of Law in Corporate Law.