Take Your Automation Program to the Next Level with Design Thinking

Take Your Automation Program to the Next Level with Design Thinking

View this article to uncover how you can position your automation programs for greater value and how you can uncover new opportunities, as well as:

  • How you can introduce design thinking into your digital transformation initiatives
  • Techniques to move from small-scale success to large-scale transformation
  • And more!

Many organizations that have already implemented automation at scale are in the same boat— they have realized significant returns, but are left wanting to achieve greater value, ROI, and impact. How can new opportunities be uncovered for larger-scale transformation? And how can automation programs be positioned for greater value– right from the very start?

Design thinking, a human-centered design, is an immersive process that helps organizations build leading products and services by looking beyond individual tasks (such as requesting
an Uber on your phone)
and to the larger intended outcome (such as arriving at your destination).

When design thinking is applied to automation, the focus shifts from individual business actions, which accomplish specific tasks, to broader strategies that accomplish entire outcomes, resulting in a more comprehensive transformation and higher returns. Executives who promote design thinking can accelerate the adoption of various IA technologies, achieve organizational alignment, and drive commitment to goals— while reducing resistance to organizational change at the same time. Design thinking practices makes it possible for companies to pivot quickly when market conditions change, since the organization is already aligned around a core set of agile decision-making principles that are embedded in the company culture.


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