December 03 - 06, 2019
Hyatt Regency New Orleans
Tom Marasheski, Director, Quality Management & Process Excellence, Global Marketing Operations at Merck

Tom Marasheski


Director, Quality Management & Process Excellence, Global Marketing Operations
Merck

Check out the incredible speaker line-up to see who will be joining Tom.

Download The Latest Agenda

Main Conference Day Two: Thursday, December 5, 2019

Wednesday, December 4th, 2019


2:25 PM AI TO SUPERCHARGE MARKETING EFFORTS & ROI

Programmatic Advertising influences real-world shopping situations. It can push in-store purchases by serving ads that relate specifically to buyers in the moment of purchase.

AI can also drive sales online by placing bids and adjusting programmatic advertising programs for optimal efficiency.