Director, Quality Management & Process Excellence, Global Marketing Operations - Connecting People, Process and Technology
Main Conference Day Two: Wednesday, 4 December 2019
Wednesday, December 4th, 2019
Programmatic Advertising influences real-world shopping situations. It can push in-store purchases by serving ads that relate specifically to buyers in the moment of purchase.
AI can also drive sales online by placing bids and adjusting programmatic advertising programs for optimal efficiency.