Tom Marasheski

Director, Quality Management & Process Excellence, Global Marketing Operations Merck

Main Conference Day One: Wednesday, December 4, 2019

Wednesday, December 4th, 2019

3:35 PM “SILOED” & HIGHLY-TARGETED ENTERPRISE IA STRATEGIES TO ENSURE PROGRAM SUCCESS

As many have learned along their IA journeys, a “one size fits all” approach to implementing IA into an organization, and/or its various lines of business isn’t usually the best strategy – which explains why the majority of IA programs are rolled out as “siloed” Pilot Programs, and/or direct releases.

In this session, topics of discussion will include:
  • The importance of sticking with a “siloed” approach when planning and rolling out your organization’s overall and Big Picture IA strategies
  • Understanding there is “no one size fits all” when it comes to IA usage
  • Determining the opportunities and benefits of utilizing a variety of IA technologies by way of close examination of program niched objectives, feasibility, and the ROI that may be realized when planned in a highly-targeted manner, and in turn, varied and target results

Main Conference Day Two: Thursday, December 5, 2019

Thursday, December 5th, 2019

2:25 PM AI TO SUPERCHARGE MARKETING OPERATIONS TO SAVE MANPOWER AND IMPROVE ACCURACY

Programmatic Advertising influences real-world shopping situations. It can push in-store purchases by serving ads that relate specifically to buyers in the moment of purchase.

AI can also drive sales online by placing bids and adjusting programmatic advertising programs for optimal efficiency.

Check out the incredible speaker line-up to see who will be joining Tom.

Download The Latest Agenda