Conference Day One: Tuesday, 14 January 2020

8:00 am - 9:00 am Registration & Coffee & Tea


Mr Xavier Murias

Head of Site Reliability Engineering
Prudential Assurance Company Singapore

  • Aligning API developments with organisational goals to enhance competitive edge in the digital economy
  • Exploring API investment areas and effective models to maximise results
  • Planning, structuring and monetising APIs for accelerated grow

Mr Faraaz Ali

Managing Director - Digital Ecosystems, Open Banking & API Lead – Asia
DBS Bank Singapore


Mr Ken Lee

Vice President, Head of iFWD
FWD Hong Kong


Mr Sisir Mohapatra

Head - Business Operations & Consumer/Partner Services


Mr Young Yang

General Manager – Southeast Asia Market
ZhongAn Tech Global


Mr Nitin Swarup Sokhey

Director - Foundation API
Standard Chartered Bank

9:50 am - 10:20 am Modernising your Customer Communications through APIs

Mr Pavel Rebrov - Enterprise Solution Architect, Twilio


Mr Pavel Rebrov

Enterprise Solution Architect

10:20 am - 11:00 am Speed Networking & Morning Refreshment Break

11:00 am - 11:30 am Developer Experience (DX) as a Critical Success Factor for Open API Strategy

Mr Serge Denisov - Regional Lead, Enterprise Architecture & IT Strategy, Generali Asia Hong Kong
  • Delving into the importance of Developer Experience and why you need to plan for it in your API Strategy
  • Discussing the components and maturity levels of Developer Experience
  • From Developer Experience to Developer Advocacy: Challenges, opportunities and expectations

Mr Serge Denisov

Regional Lead, Enterprise Architecture & IT Strategy
Generali Asia Hong Kong

12:00 pm - 12:30 pm Developing Reusable APIs to Enable Multiplatform Deployment

Mr Arzumy MD - Chief Technology Officer, Fave Group
  • Evaluating the opportunities and challenges with developing reusable APIs
  • Identifying data sources to be mobilised to support reusable, general purpose application development
  • Realising full data potential by strategising the type and number of applications

Mr Arzumy MD

Chief Technology Officer
Fave Group

  • Leverage on APIs for content exchange and syndication across devices and partners
  • Implement APIs accessing analytics based on audience interaction data to power real-time content recommendation and personalised services
  • Expose media content and data through APIs to allow partners and third-party developers to implement new innovations and new revenue streams
Synopsis: Media industry is facing intensifying competition for audience and advertisers due to digital disruption. Media companies must put API as a keystone of its strategy to deliver value to the audience, advertisers and partners. The presentation will highlight API use cases in the media industry and share examples from BBC, TheGuardian, and Singapore Press Holdings. 

Ms Liang Moung

Head, Future Ready and Tech Partnerships, SPH Tech
Singapore Press Holdings

12:30 pm - 2:00 pm Networking Lunch

(2 Rotations @ 45 minutes each rotation) 



Ms Wan Ting Poh

Chief Data Scientist
Allianz Singapore

Having the right kind of commerce API is critical to thrive in the new subscription economy. However, it is wrong to assume that this is what all API strategies need to look like. The truth for most businesses, as Brian Walker of Forrester Research points out, is that the internal benefit of owning and operating a commerce API usually far exceeds just monetization.

Join this session as we discuss the three dimensions of the value of APIs to help you formulate compelling business cases for your API projects.

Mr Chun Man Hui

Regional Principal Architect
Software AG


Mr Gregory Au-Yeung

Chief Information Officer - Greater China
Saxo Bank

3:30 pm - 4:00 pm Afternoon Refreshment Break

4:00 pm - 4:30 pm Ensuring Effective API Lifecycle Management to Drive Sustainable Growth

Mr Ion Mudreac - Director, Head of Platform Engineering & Site Reliability Engineering (SRE), HOOQ
  • Gaining a holistic view on managing the different stages of an API program, from creation to retirement
  • Measuring APIs usage patterns and gathering feedback to improve performance and revenue streams
  • Investing in effective tools to enhance API ROI and create clear benefits for all stakeholders

Mr Ion Mudreac

Director, Head of Platform Engineering & Site Reliability Engineering (SRE)

  • Formulating dynamic approaches to developing and expanding API projects across the organisation
  • Evaluating key technologies to scale API implementation and consumption
  • Structuring effective operating models to build and expand open APIs ecosystem

Mr Vinod Galani

Vice President - Global Services - APAC Region, VP - Digital Transformation Advisory
GE Digital


Mr Kshitij Bhardwaj

Head of Product – Platform


Mr Xavier Bruhiere

Vice President, Data Engineering
Lazada Group


Mr Nitin Bhandari

Managing Director & Global Head - APIs, Blockchain & Platform Partnerships
Standard Chartered Bank


Mr Alberto Resco Pérez

Head of Engineering, Distributor Platforms & Head of AI
Prudential Assurance Company Singapore


Mr Xavier Murias

Head of Site Reliability Engineering
Prudential Assurance Company Singapore