Finance 5.0: Agility Beyond Disruption

13 - 16 January, 2020 | Grand Copthorne Waterfront Hotel, Singapore

Conference Day Two: Wednesday, 15 January 2020

8:00 am - 9:00 am Registration & Coffee & Tea


Mr Xavier Murias

Head of Site Reliability Engineering
Prudential Assurance Company Singapore

9:10 am - 9:40 am Opening Keynote: Strengthening Your API Ecosystem to Staying Innovative and Competitive

Mr Ming Yao Chai - Deputy Director - Applications, GovTech Singapore
  • Creating new opportunities across market and customer segments with APIs
  • Utilising APIs for agile product and service innovation
  • Increasing customer loyalty and experience with value-added API partnerships

Mr Ming Yao Chai

Deputy Director - Applications
GovTech Singapore

9:40 am - 10:10 am Insights from the World’s Largest API Marketplace on Unlocking Opportunities in the API Economy

Mr Jed Ng - Head of Rakuten RapidAPI, Rakuten
  • Tapping into API marketplace for value exchange and innovation
  • Sharing on how to develop transformative API applications in a faster and more effective manner
  • Getting the foundations right in creating strong enterprise API programs

Mr Jed Ng

Head of Rakuten RapidAPI

10:10 am - 10:50 am Speed Networking & Morning Refreshment Break

  • Enabling the rapid adoption and implementation of new digital business models via open banking
  • Capitalising on open APIs to innovate processes, operations, products and services
  • How to further elevate and gain competitive advantage with an open banking ecosystem?

Mr Gregory Au-Yeung

Chief Information Officer - Greater China
Saxo Bank


Mr Dilip Krishnan

Vice President - Digital Transformation


Mr Rajiv Matta Matta

Vice President, API Engineering Lead
Citibank Singapore

11:30 am - 12:00 pm Capitalising on APIs to Build Better Customer Experience and Services

Ms Luo Ren - Head of Consumer Apps, Redmart
  • Exploring the development of APIs as the main strategy to gain and retain customers
  • Integrating API with third parties and driving optimal growth through multiple channels of communication
  • Reviewing effective channel management strategy for API based integration with third parties

Ms Luo Ren

Head of Consumer Apps

12:00 pm - 12:30 pm Enabling Real-Time Marketing with APIs to Increase Market Outreach

  • Tapping into the advantages of real-time marketing to enhance digital service delivery and experience
  • Innovating in-app transactions across multiple geographies using API-enabled platforms
  • Driving customer uptake with an integrated all-in-one API-based service platform

12:30 pm - 1:30 pm Networking Lunch

Interactive Discussion Groups (2 Rotations at 45 Mins Each)


Ms Wan Ting Poh

Chief Data Scientist
Allianz Singapore

3:00 pm - 3:30 pm 15:00 Afternoon Networking & Refreshment Break

  • How to select and identify areas of collaboration to pursue win-win partnerships
  • Planning, implementing and rolling out value-added services across digital platforms with API partners: Key challenges and lessons learnt
  • Fostering effective collaboration to drive and advance your organisation’s API-ecosystem

Mr Robert Ross

Group Chief Technology Officer
Singapore Life


Ms Annie Chen

Managing Director & Head, Digital Banking & Personal Segment
Standard Chartered Bank Hong Kong

4:15 pm - 4:45 pm Evaluating the Success of Your API Partnership

  • Setting milestones for your API partnership to ensure project goals are met within timelines
  • Defining business success measures such as partner’s API usage to evaluate effectiveness
  • Monitoring revenue metrics such as direct and indirect revenue, whilst keeping track of project costs and budget


Mr Xavier Murias

Head of Site Reliability Engineering
Prudential Assurance Company Singapore