I’ll discuss Telstra Wholesales Business Partnering Program we put together with the University of NSW to educate our customers of the need and benefits of Digitisation.
1. Targeting Customers based on highest ROI
2. Learning Objectives
4. Case Studies
We’ll talk about the API Engagement Campaign we setup for our Account Managers & Service Managers to educate our customers.
In the workshop we’ll consider each sales stage of the funnel for the customers/suppliers in each stage.
For each stage, consider what are the typical ENABLERS and BLOCKERS for customers/suppliers to move through the stage gate.
Consider the different segments of your customers/suppliers. i.e. Local, National, Global
Also consider what support your own staff would need to get customers across the stage gates and record these on the flipchart provided