Ms Liang Moung

Head, Future Ready and Tech Partnerships, SPH Tech Singapore Press Holdings

Liang Moung is an experienced tech leader in digital technologies and software development. She spearheaded the digital technology and product development at Singapore Press Holdings (SPH). In her current role, she is driving technology initiatives and innovation for future-proofing the organisation.

From year 2000 to 2019, Liang Moung led the engineering team at SPH to develop, innovate and support the various digital products for SPH’s flagship media brands, including The Straits Times, Lianhe Zaobao, SPH Radio, etc. She works closely with the management team in formulating and executing strategies to drive digital transformation at SPH.

Conference Day One: Tuesday, 14 January 2020

Tuesday, January 14th, 2020

12:00 PM Case Study: API in the Media Industry

  • Leverage on APIs for content exchange and syndication across devices and partners
  • Implement APIs accessing analytics based on audience interaction data to power real-time content recommendation and personalised services
  • Expose media content and data through APIs to allow partners and third-party developers to implement new innovations and new revenue streams
 
Synopsis: Media industry is facing intensifying competition for audience and advertisers due to digital disruption. Media companies must put API as a keystone of its strategy to deliver value to the audience, advertisers and partners. The presentation will highlight API use cases in the media industry and share examples from BBC, TheGuardian, and Singapore Press Holdings. 

Check out the incredible speaker line-up to see who will be joining Liang.

Download The Latest Agenda