Leverage Artificial Intelligence and Machine Learning Techniques to Build a Customer Insights Engine
Walk away realizing: -The key components of a customer insights engine -Where to start and how to prioritize customer value initiatives - a step by step approach -The challenges and best practices between Data, Technology and PeopleRegister
The webinar aims to provide key insights, step-by-step methodology and a hands-on example of how to create a customer insights engine. Consolidating increasingly varied and granular customer data and leveraging AI / ML techniques is creating a wealth of opportunities to improve customer acquisition, value and retention.
This webinar is anchored as real-life examples and will provide a comprehensive view of how organizations can improve customer value - from ideation to deploying use cases and insights into the company’s processes. We will discuss use cases, best practices, as well as the concrete methodology to develop and deploy a 360 customer view and maximize its impact on the company’s performance.
Walk away realizing:
- The key components of a customer insights engine
- Where to start and how to prioritize customer value initiatives - a step by step approach
- The challenges and best practices between Data, Technology and People