Crucial Divide removes the divide between peoples' virtual and real lives - it's social reality in the real world!We develop games that are socially awake, not just socially aware to facilitate and enable dialogue between the people and their tribe. By encouraging and rewarding actions that are the result of genuine effort, we ensure social communication is a two-way conversation - not a monologue.The world about people has depth and colour - so our games leverage the mobile platform combining Augmented Reality with game objects bringing to life the game in the very place around the player.Rich interactive environments unite people allowing them to bond through doing things together giving them freedom to choose their own direction, style of play and expression focussed in and around the game world they inhabit.

Solution Category
Augmented Reality