Ep. 73: Ale Marvaldi, Richard Conroy and Sinead Devine, P&G

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Ale Marvaldi on making progress within UX: "If we know that people have an objective and are committed against it, they look for the path of least resistance. And UX designer job is to make sure that the path of least resistance is exactly the one that we design. So we create a single road from A to B."

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